Photo by www.localfitness.com.au

The leisure experience starts when you drive in at Melbourne Sports and Aquatic Centre

One of Melbourne’s most iconic sporting complexes and home to international sporting events, the Melbourne Sports and Aquatic Centre (MSAC) has received a parking makeover giving members, staff and casual users a seamless entry and departure experience.

The car park which operated as an onerous pay and display site requiring people to park, buy a ticket, return to their car to display the ticket then present for entry to the complex facilities was totally at odds with the fun experience this leisure facility provides. The car park did not offer patrons any positive experience with the centre nor customer service qualities.

Today a specially Care Park purposed, integrated automated solution provides a seamless parking experience to allow patrons to get to enjoy the facilities much quicker and with ease.

Care Park delivered a touchless Licence Plate Recognition (LPR) system removing the outdated and ineffective paper-based system for members providing a much more environmentally-friendly solution across the 500 parking bays across multiple car parks.

Care Park delivered a tailored fit-for-purpose solution by integrating the MSAC user database into our access control system using licence plate recognition. The user groups varied from gym members, swimming members, platinum members, sports members, staff and tenants. All of these user groups now seamlessly access the car parks as the LPR system recognises their vehicles licence plate and automatically lifts the boom gate.

Care Park National Commercial Manager Mr Fedi Chalhoub says, “Our goal was to effectively control and manage the access to MSAC for all the user groups for their respective areas of parking across the three car parks and to enable a seamless and positive parking experience which is also extended to casual patrons visiting the facility.”

The benefits of Care Park’s tailored LPR are four-fold:

  • It enables a seamless and touchless entry and exit for MSAC members by identifying their registered licence plate against their valid membership in real time
  • Provides controlled three hours free parking for members
  • Eliminates any abuse of the free parking period by members who may try and use the car park for all day parking
  • Provides a quality parking system for audit management and user behaviour statistics

Mr Chalhoub says, “Having an integrated licence plate recognition system allows a casual customer’s licence plate to be linked to their entry ticket.” This therefore provides:

  • An automated exit for all casual patrons as the LPR system recognises their validated parking
  • No requirement to transact with the exit stations
  • Automatic calculation of parking fee if the person by-passes the pay station and allows Tap and Go payment at exit
  • Integration with event ticketing and swimming carnivals

“The other benefits of our integrated licence plate recognition solution is effective control and management for staff and tenant parking to be limited and only accessible to the staff parking area.

“MSAC is now also able to obtain valuable statistical information on how its members, staff, tenants and casual parkers use the car park so it can plan for future car park demands and requirements,” Mr Chalhoub says.

MSAC users and passers-by will now also benefit from better site signage. The interactive digital signage promotes MSAC events and competitions.

“The real time space available digital displays within key locations at the precinct have improved the customer experience and way finder availability of car parks, security enhancements and vehicle / pedestrian interface for a much safer environment”.

To enhance the features of Care Park’s technology, the car parks are integrated into Care Assist – 24 hour customer support centre which provides on demand, real time customer service and car park monitoring further increasing the customer service standards and accessibility to assistance. This has revolutionised the entire MSAC experience from the moment a patron enters the precinct until they leave.

Care Park is proud to have delivered a seamless parking solution that has integrated the entire MSAC experience.

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