By Tegan Worrall, CV Media & Design

As the first touchpoint with your business, it is essential to eliminate the frustration that often accompanies finding a parking space. Research by Columbia Business School has proven that a relaxed and happy customer is willing to spend more money and more likely to become a repeat customer. Avoid making potential customers irritable through focusing on creating an easier and more convenient parking experience.

By Paul Barter

Can on-street parking fees really help places with poor public transport?

I was asked this many times in Pune, India, while I was there three weeks ago*. Parking is a hot topic in this Maharashtra city of about 5 million people because many Pune streets have extreme parking problems and because the Pune Municipal Corporation (PMC) has a new and progressive draft parking policy awaiting approval.

By Tegan Worrall, CV Media & Design

Often the customer’s first point of physical contact with a brand, a car park has the opportunity to create a strong impression and brand connection. Typically, when customers arrive at a car park they are stressed, in a hurry and looking to find a space as quickly as possible. As the focus on providing a positive, unique and engaging customer experience continues to grow, car park operators are embracing new technology.

By Steve Bungay, Director, Envision IT Group

When it comes to purchasing products for activities such as word processing, spreadsheet or presentation software, it’s not difficult to decide whether we should buy a ‘packaged off the shelf’ product or get one custom developed. The packaged products come with loads of functionality and typically provide more functionality than needed.

By Paul Barter

What is parking success? A recent trip to China reminded me of this question, which is important for cities everywhere.