Parking Australia Appoints New CEO

Parking Australia has appointed Hayden Cock as its new Chief Executive Officer. Hayden replaces outgoing CEO, Lorraine Duffy, who was the association’s inaugural CEO for 5 years.

Sharon Prior, President of Parking Australia, said Hayden’s appointment followed an extensive national recruitment process and it was particularly pleasing to have a strong field of candidates.

“Hayden brings to the role more than 25 years’ experience in government affairs, advocacy, corporate communications and media relations. He has a strong affinity with and understanding of member-based organisations and was a co-founding and director of a successful consulting firm with offices in both Melbourne and Sydney. He has been CEO of a member organisation and also worked as Senior Adviser to a State Parliamentary Leader.

Hayden’s previous roles have included:

  • CEO – Committee for Echuca Moama Inc.
  • Group Manager, Communications and Marketing – South East Water
  • Director, Corporate Services – City of Melbourne
  • Director, Corporate Affairs – City of Melbourne
  • Director, Media Reputation Management – Media Manoeuvres
  • Co-founding Director – Stratcom Consulting Pty Ltd
  • Senior Adviser – Parliamentary Leader Victorian National Party

“Parking Australia is in a very strong position thanks to the tireless work of our inaugural CEO, Lorraine Duffy, and we look forward to Hayden continuing to grow and develop the association to meet the demands of our ever-changing industry.

“Our Strategic Plan has a focus on five key platforms including promoting the highest standards across the parking industry, being a strong and united national voice for our members, maintaining and growing our membership at a national level, encouraging the adoption of innovative technology and providing forums for the sharing of information.

“Hayden will focus on each of these platforms and is committed to working closely with our Board and members to ensure we maintain our strong voice on behalf of the industry.

“Hayden commenced in the role this week and has undertaken a thorough hand-over with Lorraine,” Ms Prior said.

CEO, Hayden Cock said he was looking forward to the challenges of the role, and in particular, ensuring that Parking Australia can provide real value and benefits for its members.

“All sectors of the industry are experiencing ever-changing technology and we must work hard to keep our members abreast of excellence and innovation across the parking industry,” Hayden said.


Parking Australia

  • PO Box 30
    Elsternwick VIC
    3185 AUSTRALIA
  • Ph: 1300 787 233

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