Canberra Airport: Optimising the Parking Mix for Real Competitive Advantage

Located 10 minutes from the ACT’s CBD and within the Canberra airport precinct is Brindabella Business Park providing office, meeting, retail and accommodation facilities for businesses, shoppers and travellers.

Recognising the need to optimise the parking mix; and reduce the instances of tenants, visitors and hotel guests circling the car park looking for somewhere to park, the Capital Airport Group engaged Park Agility to install a parking guidance solution between late 2019 and early 2020.

The parking guidance solution was applied across several thousand parking bays and multiple car parking facilities and incorporates infrared sensor, laser and magnetic loop count technologies, as well as wayfinding signage. Customers are now well assisted with finding an available parking bay in minimum time, on what is a very large floor plate.

The undercover parking facilities now employ sensors in each individual parking bay to count occupancy and display availability using coloured indicator lighting.

The open-air parking facilities operate laser counting points and over a dozen multi-loop count points to supply accurate vehicle movement and bay utilisation data. For this section of the project, the Park Agility team were able to link to the car park’s existing boom gate loops and send the data back to the Sense IQ management system. This saved duplication of hardware that already existed within the facility, enabling the car park owner to contain costs.

The precinct signage located outside the car park facilities displays availability prior to drivers entering the facility, providing immediate assurance that they will be able to find a suitable space within the facility and know which area to head towards.

Having previously provided a car park signage retrofit that integrates perfectly with 3rd party solutions including: Scheidt & Bachmann, Skidata, Designa, and Hub, Park Agility’s parking guidance solution extends the precinct’s real competitive advantage for efficient, available parking. Coupled with accurate and real-time data, management are now better informed and able to optimise the parking mix, improve asset yield and improve customer satisfaction.

For more information on this project, please contact Park Agility.

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