Pay, Park, Tweet – why you need a social media strategy
By Chris Blondell, ChatterBlast Media
Like most working people, those in the parking industry have good days and bad days. You’ve probably been in a situation where you’re having a great day, everyone’s car is parked where it should be, traffic is moving in great order, and then suddenly, a man who’s visiting from out of town has had his car ticketed or towed.
And he is not happy. He yells at you. Makes assumptions. You’re now the world’s biggest idiot. He is going to make certain that you won’t have a job tomorrow.
Those moments can ruin a day. Like most parking professionals, you know it’s important to treat the man with dignity, respect, and professionalism. And you do, and you handle it, like a pro. The customer might even thank you for being so calm and understanding.
With 74 percent of adults who are online using social networking sites, this customer—and everyone like him—can now shout their frustrations/opinions/thankfulness to hundreds or thousands of other people via social media.
If you’re in the parking business, whether it be as an authority, garage, or private lot, and you’re not using social media, you’re missing out on a huge opportunity. Social media provides platforms to distribute information quickly and effectively, and it’s also an invaluable tool for customer service.
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