*UK intelligent mobility study looks at traveller needs
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UK innovation centre for intelligent mobility, Transport Systems Catapult, recently led a study on traveller needs involving a combination of more than 70 organisations from different sectors, industries and transport modes. The study, which attempted to take a holistic view of intelligent mobility across transport modes, sectors and geographies, took place between February and July this year comprised of 10,000 online and 100 offline questionnaire respondents, 50 company interviews, and 100 expert interviews.
The study found that 75% of journeys are characterised by pain-points and 57% of travellers are always looking for ways to optimise their journeys. Multi-modal journeys are especially painful for UK travellers and each interchange increases the number of pain-points experienced.
UK travellers are increasingly connected with 72% smartphone penetration and more than half of smartphone users already considering it essential to their travel experience. Importantly, the study also confirms that across various traveller segments there are significant opportunities for new intelligent mobility solutions and many of these require capabilities from the digital and adjacent sectors, rather than the traditional transport space.
Information courtesy of catapult.org.uk