*How accurate is your data?

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Despite the critical importance that accurate data can play in determining the success or failure of a marketing campaign, a recent report from Dun & Bradstreet Netprospex shows that companies continue to struggle with the effective management of their data and lack a consistent data management strategy.

The third annual B2B data benchmark report reveals shocking results about the health of marketing databases across companies of various sizes and industries. It provides a detailed snapshot in regard to data hygiene, accuracy, and completeness.

For example the study found that 66% of files have “questionable email deliverability” at best and 54% of records analysed did not include a phone number. These days data is captured from a wide range of channels which can complicate the process of maintaining data and lead to the potential for duplication of data.

However, it’s worthwhile giving your data purity some thought as studies have revealed that companies who take the time to maintain their databases effectively can realise 66% higher conversion to revenue than those who don’t. To download a copy of the report – click here.

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