Melbourne Museum enhances the customer parking experience with pre-booking
As with any major leisure organisation, there can be natural peak periods and added to that, some of the exclusive exhibitions hosted by Melbourne Museum, tickets can sell-out and parking can be difficult to obtain. The museum needed to be able to manage seasonal trends and available capacity in its car parks, as well as the ability to offer an enhanced experience and special rate to its Museum Victoria members. As more and more customers were using the online ticket purchase facility for the museum and special events, Melbourne Museum wanted to offer the same experience for parking, enabling customers to pre-book their parking. The parking journey needed to be considered as part of the overall experience, making it a seamless part of the customers visit.
In order for the pre-book experience to be a seamless experience for the Museum and its customers it was imperative that the booking engine was available as a continuous link from the Melbourne Museum website and presented in line with the museum’s branding. Melbourne Museum is able to manage the images, wording and pricing presented on the booking engine, displaying special promotions and essential information to its customers. In addition, the reservation platform is required to integrate with the Museum’s existing parking equipment and infrastructure. ADVAM worked closely with Melbourne Museum and their equipment manufacturer to ensure that the integration was seamless.
Following the launch of the reservation system in 2013, Melbourne Museum and its customers have seen a vast improvement in the parking experience. The ADVAM AltitudeReservation platform enables Melbourne Museum’s customers to book their parking in advance, providing a range of options including Early Bird, All Day Parking, Weekend Specials and a discounted rate for Museum Victoria members. Customers book their parking online, using the ADVAM platform, they then enter the car park using the credit card used for payment when making the booking. The access control system, connects to the ADVAM solution, so it knows that the customer has already paid and enables them to enter/exit the car park during their allotted time.
In line, with the Museums core objective in making the parking experience seamless with the museum visit experience, the Museum has seen an increase in overall visitor satisfaction, reaching a 99% satisfaction rating.