How to find new customer channels in the post COVID-19 world
We live in uncertain times. COVID-19 has changed the world and in the blink of an eye, our lives have been turned upside down. As we return to work, the enforced shutdown has forced us to rethink the way we travel, commute and meet. Mobility, as we know it, will never be the same.
Those of us operating in the parking industry have been caught in the perfect storm. Faced with severe demand drops and fixed overhead costs, operators need to find new and agile demand channels to support their long term lease models.
Some early green shoots?
Whilst the effects of COVID-19 have been devastating, the catastrophe has thrown up some unlikely winners, mainly in the online sector. With all of us confined to our homes and laptops, many online businesses have boomed, particularly in the fields of e-commerce, food and liquor sales, and home delivery services. In the past week since lockdown has been eased, we have seen an increase of 250% in search and booking volumes at parkhound.com.au, an early bell weather for improving conditions in the long term parking market.
Who is Parkhound?
Parkhound.com.au is Australia’s largest digital marketplace for long term parking spaces. Based in Pyrmont Sydney, our marketplace offers an app and web based platform for individuals and companies (owners and operators) to list, market and transact their parking inventory, connecting supply with consumers looking for monthly parking options.
Founded in 2015, the business serves over 200,000+ members with over 60,000 live listings across all metropolitan cities in Australia today. The platform partners with both individuals (peer to peer) and commercial operators to give consumers confidence in a single ‘point of reference’ where they can search, discover and pay for the best parking solution available to them.
How Parkhound can help you
- Create brand awareness & find new online customers
Parkhound helps parking operators market their units to the online search audience, particularly those businesses without a website or Google presence. In a recent survey conducted by Parkhound, they found that over 74% of respondents preferred to book parking online. Parkhound receives 200,000+ unique visitors each month to our website & app, looking for local parking solutions. Their market leading search algorithm is highly localised and targeted, ensuring customers are served up the right option at the right price based on their search criteria.
- Fill utilisation to 100%
Another value add provided to operators is the ability to pick and choose what inventory you want to list and when you want to list it. In busy times, operators experiencing high utilisation and may have lower need for these services, and switch parking off when not required. This can be increased during periods of low utilisation. As a platform, Parkhound want to create awareness and demand for your product and ultimately fulfill the needs of the customer.
- Pricing transparency
Parkhound’s marketplace is an open marketplace, creating transparency of pricing and supply. You can use the platform as a tool to optimise price and utilisation within your locality.
Free & Simple On-boarding
The commercial model is to provide free listing for parking operators on the Parkhound site. They assist with on-boarding and listing descriptions, and guide you how to boost your units to the top of the search algorithm. By operating this way, Parkhound offers a no sale, no cost model, an attractive proposition in the current sales climate. You provide them with the price you seek for the space, and Parkhound agrees on a nominal margin. Bookings are sent to you instantly for confirmation, and once confirmed, are processed through the Parkhound payment system. They can also do instant booking where you know you have available inventory.
The impact of COVID-19 is still yet to be fully felt, and businesses without a strong and effective digital sales channel will be left behind. Reach out to Parkhound on 1300 500 538 or firstname.lastname@example.org to discuss ways to partner today.