Enhance your promotions with a campaign site or landing page

Campaign sites or landing pages are a fantastic way to deliver a clear and specific message to your customers without having to modify your brand website. So why aren’t you switching them on during your promotions?

A campaign site is the online equivalent of a marketing promotion that might have traditionally included posters and leaflets. A landing page might serve as a capture point after clicking an online advertisement and feature a fillable form for the purpose of obtaining a sales conversion. Campaign sites and landing pages are increasingly essential to the success of marketing campaigns and they offer a convenient way to focus visitor attention to a specific product, service, task or call to action and can be styled to match promotional material.

Campaign sites can be used for Adwords, LinkedIn and Facebook click through destinations, representing an essential addition to your marketing technology stack, delivering the right offers to the right people at the right time.

They can easily direct your visitors to a call to action which can provide you with valuable insights on the effectiveness of your campaign including A/B testing.

Whether your digital agency puts one together or you make a landing page yourself, it is important to ensure that it is tailored to display perfectly on mobile devices. Your customers predominantly view you on their phones and are expecting to see relevant content without zooming in and out.

Take a look at a recent Campaign Site that Pizza Hut is running for their latest promotion www.flavourmenu.com.au. Click to call buttons and mobile responsive content makes it convenient for customers to learn about their products on offer.

Get your campaign up and running in just a couple of days by calling Getmilk Digital on (02) 8022 8320 or visit our website www.getmilk.com.au.

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