Day 2 at OUTLOOK 2017 marked the start of the delegate-led component of the event, with topics suggested by delegates themselves and facilitated by Knowles Tivendale from Phillip Boyle and Associates. Trending topics were put to a vote and delegates disbanded into small groups for some peer-to-peer learning and work-shopping of the topical subjects.  The sessions proved to be a forum for information sharing with popular topics such as smart cities, car ownership, electric vehicles, and planning for the future of on street parking – being well attended. 

By Paul Barter

This post is about how to promote Walkable Parking. But, first, I had better talk about what it is, since the term is not (yet!) widely used.

Planning for Walkable Parking basically means working to create more park-once-and-walk districts where much of the parking is open to the public, even if it is privately owned. It means enabling local ‘parking pools’ and not caring if any particular site has enough on-site parking.

By Tegan Worrall, CV Media & Design

As the first touchpoint with your business, it is essential to eliminate the frustration that often accompanies finding a parking space. Research by Columbia Business School has proven that a relaxed and happy customer is willing to spend more money and more likely to become a repeat customer. Avoid making potential customers irritable through focusing on creating an easier and more convenient parking experience.

By Paul Barter

Can on-street parking fees really help places with poor public transport?

I was asked this many times in Pune, India, while I was there three weeks ago*. Parking is a hot topic in this Maharashtra city of about 5 million people because many Pune streets have extreme parking problems and because the Pune Municipal Corporation (PMC) has a new and progressive draft parking policy awaiting approval.

By Tegan Worrall, CV Media & Design

Often the customer’s first point of physical contact with a brand, a car park has the opportunity to create a strong impression and brand connection. Typically, when customers arrive at a car park they are stressed, in a hurry and looking to find a space as quickly as possible. As the focus on providing a positive, unique and engaging customer experience continues to grow, car park operators are embracing new technology.