Big data and digital signage driving the parking industry

Posted on August 10, 2016

Digital technology is driving rapid change in the car-parking industry — electric cars, driverless cars, car sharing, app-based searching, booking, digital payment systems — the list could go on. The two key areas where digital technology is changing the car-parking industry landscape are the use of big data and the use of digital screens to enhance the customer experience.

You must be logged in to read the case study

Parking Case Studies

Self-driving cars will not fix our transportation woes

The prevailing belief is that a system of self-driving cars will solve several environmental and social problems without us needing to worry about messy stuff like politics, activism or changing our travel habits. Unfortunately, this future will almost certainly never come to pass.

Read more
Nedap enables easy parking at Flinders University Campus

Flinders University is a leading Australian University catering for over 30,000 students and staff. Holman Engineering has implemented Nedap’s smart parking sensor system in order to provide highly accurate parking guidance for students and staff on the large Bedford Park campus.

Read more
Offline to online – how do you convert your parking customers?

Customer expectations and competition are pushing parking operators to evolve and invest heavily in digital business transformation. The customer path to purchase is no longer linear. Instead, their journey has many touchpoints, both online and offline. A key challenge that operators face is ensuring the overall parking experience is seamless, from booking a parking space […]

Read more
Nedap’s SENSIT installed at Australian HQ of global supermarket chain

At the Australian headquarters of the leading global discount supermarket chain, quality is of paramount importance. Only the best products are offered to customers. This standard is maintained in every aspect of the international company, which is why the required parking guidance system had to meet the highest criteria. After extensive evaluation, Nedap’s SENSIT was […]

Read more
Easing the perils of parking; Frogparking’s automated solution for Carlingford Court

Parking is a necessary evil. It’s something we all do. Before going shopping, hanging out with friends, or before catching a game. It’s the experience before the experience. As someone who has recently joined the parking-sphere, I see parking as something where you either have a neutral experience or a below-average one.

Read more
Better parking management without a complete tech overhaul

Mismanagement of car parks can result in congestion, frustrated drivers and accidents. Having a modern parking management and parking guidance system is paramount for customer experience and mobility improvements, but the adoption of new technologies to improve the situation has been terribly slow. Why?

Read more
Cairns Airport Parking: A case study in reconnecting with your customers

Cairns Airport Parking had lost market share and was held back from providing an exceptional customer experience. As part of a new top-driven strategic direction for Cairns Airport their customer service approach has undergone a transformation of late, winning back market share by encompassing a relentless focus on putting the customer experience first.

Read more