Big data and digital signage driving the parking industry

Posted on August 10, 2016

Digital technology is driving rapid change in the car-parking industry — electric cars, driverless cars, car sharing, app-based searching, booking, digital payment systems — the list could go on. The two key areas where digital technology is changing the car-parking industry landscape are the use of big data and the use of digital screens to enhance the customer experience.

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Parking Case Studies

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Flinders University is a leading Australian University catering for over 30,000 students and staff. Holman Engineering has implemented Nedap’s smart parking sensor system in order to provide highly accurate parking guidance for students and staff on the large Bedford Park campus.

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Nedap’s SENSIT installed at Australian HQ of global supermarket chain

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Better parking management without a complete tech overhaul

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Cairns Airport Parking: A case study in reconnecting with your customers

Cairns Airport Parking had lost market share and was held back from providing an exceptional customer experience. As part of a new top-driven strategic direction for Cairns Airport their customer service approach has undergone a transformation of late, winning back market share by encompassing a relentless focus on putting the customer experience first.

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The Smarter Parking report details the parking problems plaguing Australian cities and highlights the huge imbalance between parking supply and demand. The NRMA and DIVVY looked at parking utilisation rates across seven Sydney buildings and found those that forbid public access had significantly lower utilisation rates than those that allowed parking for non-tenants.

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