ADVAM and IDeaS Revenue Solutions announce a joint partnership

ADVAM and IDeaS Revenue Solutions partnership combines powerful reservation platform with analytics and pricing technology

ADVAM and IDeaS Revenue Solutions announce a joint partnership that enables their clients to leverage the ADVAM AltitudeReservation platform and the IDeaS Car Park Revenue Management solution (RMS) to maximise revenue through next generation analytics and proven price optimisation technology.

ADVAM’s AltitudeReservation platform not only enables parking operators to offer a pre-book service to their customers, but provides a platform to offer additional services such as valet, car wash or affiliated services such as security fast track for airports. AltitudeReservation also enables operators to better understand their customers, with enhanced data capture, analysis and reporting – ultimately leading to a more personalised engagement with them.

The IDeaS Car Park Revenue Management System (Car Park RMS) is an industry-leading automated and self-learning forecasting and revenue management software solution developed specifically for Car Parks. IDeaS Car Park RMS leverages data collected from systems, including both the reservation platform and the car park system, to perform advanced analytics providing detailed demand forecasts and dynamic optimised pricing decisions to improve revenue performance.

“IDeaS Car Park Revenue Management solution is transforming how car park businesses manage their pricing decisions by applying world class analytics and optimisation in a way that can easily be managed by the business and goes beyond the capabilities of spreadsheet or rules based models. Our decision to deepen our partnership with ADVAM recognises that enabling revenue management capabilities tightly integrated with the reservation system creates a whole new level of revenue potential,” said Joseph Martino, senior vice president, IDeaS.

Utilising the combined solution, operators are able to more accurately understand their customers, parking behaviours and make informed decisions from the data to maximise parking revenue.

Jose Da Silva, Chief Executive Officer, ADVAM, comments, “IDeaS and ADVAM have always worked well together, but this strategic alliance enables us to work more closely to ensure our combined solutions help our clients maximise the revenue potential achieved from accurate data collected within the AltitudeReservation platform. We believe this combination will enable our joint clients to not only better understand their customers, but maximise their full revenue potential.

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